Advanced Digital Marketing (Campaign Design + Lead Gneration Meta/ Google)

Course Overview

Advanced Digital Marketing (Campaign Design + Lead Gneration Meta/ Google)

Digital marketing is no longer just about running ads — it’s about building brands that connect and campaigns that convert. In this course, you’ll learn how to combine creativity, strategy, and analytics to create powerful online campaigns. From social media reels to Google Ads, you’ll master the full marketing funnel that today’s brands actually use.

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Tools You’ll Master

Meta Ads Manager

Facebook & Instagram campaign

Google Ads

search, display, video ads

Google Business Profile

Google Tag Manager (GTM)

Google Analytics (GA4)

website & campaign tracking.

Google Search Console

SEMRush / Ubersuggest

keyword & SEO tools

Canva Pro

ad creatives & social posts

Mailchimp / Brevo

email marketing basics

LinkedIn Ads (Intro)

B2B campaigns

Creator Studio / Business Suite

content planning & scheduling

What You’ll Learn

Marketing foundations

storytelling, funnels, positioning

Social Media Strategy

Instagram, YouTube, LinkedIn, Facebook

Paid Ads

campaign setup, targeting, retargeting, analytics

SEO & Content Marketing

blogs, keywords, backlinks

Influencer Marketing

collaboration strategies

Email Marketing

automations, lead nurturing

Analytics & Reporting

dashboards, KPIs, ROI

Real-World Projects

Plan and run a social media campaign for a real Skillhouse/Frankbones project

Create a Google Ads campaign with keyword targeting

Optimize a brand’s Instagram account with content calendar

Build a mini SEO blog plan (keywords + content)

Final Capstone Project (9M upgrade): Full Digital Campaign Execution for a live client (strategy → ads → content → reporting)

Career Outcomes

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